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Speaker
Eissa Al Awadhi
Creative Director, Ma3an Art Production
Eissa Al Awadhi is a UAE based creative director, entrepreneur, and writer dedicated to transforming the region’s creative economy. He is the founder of Ma3an Art Productions and The Creatives Shop, and has directed more than 40 campaigns for major brands and government entities. A published author of four Arabic books, he merges innovation with cultural depth to shape narratives that resonate across audiences.
At BRIDGE Summit, Eissa will discuss the evolution of the creative industry, the power of culturally rooted storytelling, and how creators can harness originality and purpose to generate influence, opportunity, and sustainable growth.
UAE
Marketing
Eissa Al Awadhiat BRIDGE
- Picture Panel 9 December 1:30 - 1:55PM
The Craft of Connection
In an era where audiences are fragmented across cultures, platforms, and identities, artists hold a unique power: the ability to create work that resonates beyond borders. From adapting tone and humor to understanding cultural nuance, creators today must do the homework required to reach new communities in meaningful ways. This session explores how musicians, filmmakers, and visual storytellers craft work that travels, bridging differences, sparking empathy, and fostering unity, while navigating the realities of global audiences and rapidly shifting creative ecosystems.
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“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
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