More related content on the BRIDGE
- Media Workshop 10 December 1:15 - 1:55PM
Do you trust the media?
Explore how trust in traditional media is falling as social platforms rise and why users now prefer “influencers” over “editors.” This session then reveals how credibility has changed in the platform era and offers practical steps to rebuild it through transparency, timely action, and human‑centered communication. Trainer: Firas Al Ali, Al Ain News
IMI Academy - Technology Presentation 8 December 2:20 - 2:30PM
Building Bridges Between Physical and Digital Worlds
As the boundaries between the physical and digital blur, realism is no longer the destination—it’s the starting point. Hao Li, CEO of Pinscreen and Associate Professor at MBZUAI, reveals how advances in generative AI, facial synthesis, and neural rendering are enabling lifelike avatars, real-time communication, and new dimensions of creative expression. From film and gaming to education and social interaction, he shows how these technologies can bridge not only worlds but also people, turning pixels into presence and transforming how we connect, collaborate, and trust in an increasingly virtual age.
Academy StageSpeakers
- Media Speech 9 December 3:35 - 3:45PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
- Picture Workshop 10 December 10:00AM - 12:00PM
scene to screen How to be a Cinematic IDEA machine 2\2
Day 2 — From Script to Screen The workshop focuses on translating scripts into cinematic stories. Covers genre, plot structure, collaboration, and common adaptation challenges, with practical exercises to turn participants’ ideas into visual narratives.
Workshop Room 1Speakers
- Media Workshop 10 December 12:20 - 1:00PM
Data Explained: Making complex stories easy to understand
Learn how to break down complex data and transform it into clear, engaging stories that inform, captivate, and make decision-making easier for any audience. Trainer: Fedah Jassem, Sky News Arabia
IMI Academy - Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage
