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- Media Panel 8 December 1:00 - 1:30PM
Fighting for Depth in a Shallow Media World
In a landscape driven by clicks, speed, and algorithmic reward, depth is becoming a lost art. “Churnalism”, the recycling of online content, has replaced original reporting, leaving audiences skeptical and disengaged. With just 32% of Americans expressing trust in the media (Gallup), the challenge is clear: how can journalism reclaim substance in a digital age built for brevity? This session explores how newsrooms, platforms, and creators can harness technology to restore depth, context, and credibility in an attention-fractured world.
Academy StageSpeakers
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- Picture Fireside 10 December 10:35 - 10:50AM
Becoming Someone Else
In a world where everyone performs and visibility is infinite, what does it mean to truly become someone else? Samer Ismael and a fellow actor explore how the craft of transformation evolves in the age of social media, AI, and endless talent. This session examines how preparation, discipline, and emotional depth can still set real actors apart in an era where attention is easy but authenticity is rare.
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- Marketing Presentation 9 December 9:55 - 10:05AM
Gaming Beyond Reality
Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity—especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.
Explore by Instagram - Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
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Moderator
- Picture Panel 9 December 12:00 - 12:20PM
Presence Is the Actor’s Invisible Chemistry
Presence is the actor’s invisible chemistry, the fusion of emotion, awareness, and truth that makes fiction feel real. In this conversation, we explore how stillness, conviction, and empathy can dissolve performance into presence, transforming the craft of acting into a quiet form of alchemy.
Forum StageModerator
- Marketing Panel 8 December 4:10 - 4:40PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
