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- Marketing Keynote 9 December 12:50 - 1:05PM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy StageModerator
- Marketing Keynote 9 December 10:30 - 10:40AM
Gaming Beyond Reality
Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity, especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.
Central Stage - Technology Fireside 8 December 12:25 - 12:45PM
Alexis Ohanian on ‘Re-turning’ the Web
Alexis Ohanian helped launch one of the internet’s most influential communities and is now reimagining the future through his firm Seven Seven Six. In this fireside, he shares where the creator economy is heading, how AI is reshaping value and ownership, and what lessons from building Reddit still matter to media leaders today. Expect insights on the next global hubs of innovation and what trends will define 2026.
Forum StageModerator
- Marketing Presentation 10 December 1:00 - 1:30PM
One Million Dollars in Sales... Zero Ads
Attention is the new currency, and everyone is fighting for it. The challenge isn’t selling a product anymore; it is earning a moment. In this comprehensive session, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how brands create meaning, stories move faster than ads, and how drawing on emotion drives decision and action. This is selling redefined for a generation that no longer buys what it is told; it buys what it feels.
Academy Stage - Technology Panel 8 December 2:40 - 3:10PM
Intellectual Property at the Edge of Innovation
AI, blockchain, and immersive digital worlds are testing intellectual property rights. As industries rethink ownership, rights, and value, this session examines how to protect creativity and ownership while enabling the breakthroughs that will define the next decade of innovation.
Academy StageSpeakers
- Picture Keynote 8 December 3:25 - 3:40PM
The Future of Streaming Monetization Models
As audiences fragment and attention becomes the ultimate currency, streaming platforms are rethinking how value is created and shared. This session explores the next phase of digital entertainment, from evolving subscription models and ad-supported hybrids to strategic collaborations between tech, media, and creators. What will define profitability in an era where engagement, not just viewership, drives growth?
Central StageSpeakers
