More related content on the BRIDGE
- Media Workshop 10 December 1:15 - 1:55PM
Do you trust the media?
Explore how trust in traditional media is falling as social platforms rise and why users now prefer “influencers” over “editors.” This session then reveals how credibility has changed in the platform era and offers practical steps to rebuild it through transparency, timely action, and human‑centered communication. Trainer: Firas Al Ali, Al Ain News
IMI Academy - Media Workshop 8 December 11:20AM - 12:00PM
Empowering Youth: Unlocking Opportunities through "Abdulla Al Ghurair Foundation" Programs/ year of community
An engaging workshop exploring how the Abdulla Al Ghurair Foundation and IMI empower youth through education, mentorship, and skill development. Participants will discover real success stories, engage in collaborative activities to identify gaps and opportunities in media and communication, and leave with tangible steps to join AGF and IMI initiatives driving the Year of Community. Trainer: Mona Ghandar & Rami Al Majzoub, Al Ghurair Foundation & IMI
IMI Academy - Technology Panel 8 December 4:10 - 4:25PM
Hand-Crafted Content in the Age of AI
In a world increasingly shaped by automation and generative tools, a creative counter-movement is gaining momentum: a return to the tactile, the hand-made, and the unmistakably human. From Blinkink’s clay-animated BBC campaign for the Women’s Euros 2025 to the large-scale mural culture documented and championed by Global Street Art, physical craft is becoming a powerful signal of authenticity in an AI-saturated age. Whether it’s clay, paint, textile, or movement, audiences are gravitating toward work that carries the imprint of real hands, real texture, and real emotion. This session explores why hand-crafted aesthetics, from murals and stop-motion to independent street culture, are resonating across film, fashion, advertising, and public art, and what it means when the most futuristic work is the work that feels the most human.
Central Stage - Music Presentation 10 December 11:20 - 11:35AM
This Is How I Reimagined Music with AI
What happens when imagination meets technology? In this keynote, King Willonius shares how he used artificial intelligence to reimagine the art of music creation. By feeding the machine with his own experiences, emotions, and creative experiences, he demonstrates how AI turns into a true collaborator rather than a tool. This session reveals a new way of composing where human memory and machine intelligence create sound that feels both personal and limitless.
Academy Stage - Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
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