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Speaker
Horst Bente
Founder, Adi Dassler Legacy
Horst Bente is a private investor and third-generation descendant of Adi Dassler, the founder of adidas. Horst has invested across Europe, the United States, and the Bahamas, focusing on ventures that merge innovation, sports, and purpose. He previously held executive roles at Jacobs Suchard (Germany), Bayer/Monsanto (US), and ISL Marketing (Switzerland).
Building on his family’s legacy, Horst is now embarked on the journey of preserving his grandfather’s legacy through several initiatives that honor and extend Adi Dassler’s vision; among them an investment platform supporting innovation in sports, a Hollywood TV series on Dassler’s life, and philanthropic programs combining athletics and academics. He is also launching a Multi Family Office to provide strategic financial and estate planning for global entrepreneurs and families.
At BRIDGE Summit, Horst Bente will share the personal journey of carrying forward the Dassler legacy, and what it takes to build a brand that connects generations through purpose and passion.
Bahamas
Media
Horst Benteat BRIDGE
- Media Panel 9 December 11:25 - 11:45AM
Turning Legacy into a Launchpad for Sports Innovation
Legacy, passion, and expertise are powerful currencies, but only if transformed into platforms that back and scale new ideas. The sports tech investment industry stands at an inflection point where heritage meets innovation. How can investors and founders convert legacy into leverage and turn passion into profitable, next-generation ventures?
Central Stage
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