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- Media Fireside 9 December 11:00 - 11:20AM
Purpose Over Production: How Independent Media Wins Hearts
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Impact Stage - Marketing Panel 10 December 1:10 - 1:30PM
Making Education Content Go Viral
What does it take to make people care about gravity, microbes, or calculus? For David Goldenberg, Creative Director at MinuteEarth, and Creator Gohar Khan, the answer is storytelling that makes learning entertaining. This session explores rebranding the experience of education, stopping the scroll. Audience members learn the tips, tricks, and best practices for building and engaging audiences that still work in today's fast moving, fractured information environment.
Explore by InstagramSpeakers
Moderator
- Music Panel 8 December 4:15 - 4:35PM
Crafting Connection For Icons Through Live Storytelling
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
Explore by Instagram - Picture Keynote 8 December 3:25 - 3:40PM
The Future of Streaming Monetization Models
As audiences fragment and attention becomes the ultimate currency, streaming platforms are rethinking how value is created and shared. This session explores the next phase of digital entertainment, from evolving subscription models and ad-supported hybrids to strategic collaborations between tech, media, and creators. What will define profitability in an era where engagement, not just viewership, drives growth?
Central StageSpeakers
- Creator Economy Fireside 9 December 1:45 - 2:05PM
What Happens When Creators Become Policymakers?
In 2024, YouTuber Fidias Panayiotou and Spanish influencer Alvise Pérez were elected to the European Parliament, marking a conversion of digital virality into political authority. Their rise, fueled by massive online followings and anti-establishment narratives, reflects a growing appetite among younger voters for alternative forms of representation. How will this new wave of leadership reshape democratic institutions, accountability, and public trust?
Explore by Instagram - Technology Fireside 8 December 12:25 - 12:45PM
Alexis Ohanian on ‘Re-turning’ the Web
Alexis Ohanian helped launch one of the internet’s most influential communities and is now reimagining the future through his firm Seven Seven Six. In this fireside, he shares where the creator economy is heading, how AI is reshaping value and ownership, and what lessons from building Reddit still matter to media leaders today. Expect insights on the next global hubs of innovation and what trends will define 2026.
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