More related content on the BRIDGE
- Technology Panel 10 December 12:25 - 12:45PM
Reprogramming Humanity in the Age of AI
As artificial intelligence reshapes the creative landscape, what remains uniquely human? Osama and Sarah explore the next evolution of the creator economy, where intuition, empathy, and ethics emerge as our most advanced technology. This session redefines creativity as a human operating system built to adapt alongside intelligent machines, not against them.
Academy Stage - Creator Economy Fireside 8 December 2:35 - 3:00PM
Performing for a Cause or Standing for One?
Celebrities have long sparked social change, from Elizabeth Taylor’s AIDS activism to Billie Eilish’s climate advocacy and Emma Watson’s fight for gender equality. A 2024 Journal of Consumer Culture study found that 51% of Gen Z are more likely to support a cause endorsed by a celebrity they follow, valuing authenticity and relatability. How can public figures stay visible, credible, and accountable, while authentically driving lasting impact?
Impact Stage - Picture Fireside 8 December 5:25 - 5:40PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
Explore by InstagramSpeakers
Moderator
- Music Panel 9 December 10:45 - 11:05AM
How to Go from Zero to a Million Streams
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streams. From storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
Explore by Instagram - Marketing Fireside 9 December 3:20 - 3:40PM
The Future of Storytelling at Scale
An intimate fireside discussion exploring how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central StageSpeakers
- Media Fireside 8 December 10:40 - 11:00AM
The Comfort Crisis in Media
Once defined by bold bets on new ideas and voices, media today has grown cautious amid consolidation, short-term metrics, and technological disruption. In this discussion, we ask how the industry can rediscover its edge, reinvigorate risk-taking, experimentation, and creative ambition. As leaders navigate shifting funding models, technological disruptions, and the rise of independent creators and citizen journalists, this discussion explores what it takes to build companies, and cultures, that lead rather than follow in media.
Forum Stage
