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- Media Panel 10 December 3:20 - 3:40PM
Building a New Backbone for Journalism
In a fragmented information landscape where politics is both a content and commodity, the role of a journalist is being fundamentally rewritten. Veteran broadcaster Chuck Todd and award winning correspondent turned tech startup founder Jane Ferguson, reflect on how platforms, algorithms, and polarization are reshaping the craft of reporting, and what it will take for political journalism to remain credible and relevant in an era of speed, spectacle, and suspicion.
Forum Stage - Marketing Panel 9 December 2:40 - 3:10PM
Designing Stories That Think
A practical session where Amro Maskoun, Patrick Daoud, and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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- Creator Economy Fireside 9 December 11:50AM - 12:10PM
Gen Z, Gen Give: Philanthropy Through Youth and Story
Generation Z is reshaping philanthropy, blending personal storytelling with the reach of digital platforms to drive meaningful change. Rather than relying solely on donations, they use tools like TikTok and Instagram to amplify causes, build communities, and spark grassroots action. How might this shift toward participatory and transparent giving redefine the future of social impact?
Impact Stage - Technology Presentation 9 December 11:45AM - 12:00PM
Unlocking Growth: AI for Business, Economy, and Society:
Opportunities for growth are closer than ever with AI. Join Google for a deep dive into how this powerful technology is becoming accessible to everyone, driving long-term efficiency and competitive advantage across MENA, with responsibility at its core . Discover the untapped potential of AI to enhance efficiency, create new opportunities, and address today's major challenges.
Forum Stage - Marketing Panel 10 December 1:10 - 1:30PM
Making Education Content Go Viral
What does it take to make people care about gravity, microbes, or calculus? For David Goldenberg, Creative Director at MinuteEarth, and Creator Gohar Khan, the answer is storytelling that makes learning entertaining. This session explores rebranding the experience of education, stopping the scroll. Audience members learn the tips, tricks, and best practices for building and engaging audiences that still work in today's fast moving, fractured information environment.
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Moderator
- Creator Economy Panel 8 December 1:00 - 1:30PM
How Creators Are Building the Next Entertainment Giants
The entertainment industry is being reshaped as digital creators evolve into founders of full-scale media enterprises. Jimmy Donaldson (MrBeast) generated $473 million through Beast Industries in 2024 alone, with that figure expected to nearly double in 2025 through ventures like YouTube, Amazon Prime's Beast Games, and consumer brands such as Feastables and MrBeast Lab. What does this movement mean for the future power structure of entertainment?
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