Fireside Creator Economy

Performing for a Cause or Standing for One?

Impact Stage
December 8, 2025 2:35 - 3:00PM

Celebrities have long sparked social change, from Elizabeth Taylor’s AIDS activism to Billie Eilish’s climate advocacy and Emma Watson’s fight for gender equality. A 2024 Journal of Consumer Culture study found that 51% of Gen Z are more likely to support a cause endorsed by a celebrity they follow, valuing authenticity and relatability. How can public figures stay visible, credible, and accountable, while authentically driving lasting impact?

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