More related content on the BRIDGE
- Media Fireside 9 December 3:20 - 3:35PM
The Experimental Economy - Why Discomfort Drives Growth
Daredevil creator Michelle Khare has trained with NASA astronauts, run 7 marathons on all 7 continents in 1 week's time, and even escaped Harry Houdini’s deadliest stunt. Her hit docuseries Challenge Accepted has earned more than 850 million views and successfully petitioned to join the Primetime Emmy® ballot this year. In this fireside chat, Michelle reveals how intentional discomfort fuels elite performance, and how creators, leaders, and brands can use challenge, experimentation, and narrative rigor to build companies that rival the ambition of Hollywood.
Explore by InstagramModerator
- Media Workshop 9 December 10:30 - 11:10AM
Mastering the art of leading a conversation
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Lenah Hasaballah, CNN Business Arabic
IMI Academy - Technology Workshop 9 December 11:00 - 11:40AM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X - Media Panel 8 December 1:35 - 2:05PM
Building for Trust, Engagement, and Impact
As algorithms optimize for engagement at all costs, trust becomes collateral damage and meaningful storytelling gets crowded out. Yet new models, from subscription-driven communities to integrity-based brand partnerships and mission-aligned monetization, are challenging the old trade-offs between influence and authenticity. This session asks a fundamental question: can media build sustainable businesses that monetize integrity without compromising impact?
Impact StageSpeakers
Moderator
- Creator Economy Panel 8 December 3:40 - 4:10PM
Blueprints for Belonging and Resonance
Stories live beyond the screen, they take shape in the environments where they are made, encountered, and felt. From intimate, character-driven sketches to raw, on-the-ground journeys and cross-regional media, the spaces around storytelling influence how people find meaning and belonging. This conversation explores how creative contexts, from digital platforms to real-world settings, create resonance, and how craft and distribution can turn storytelling into a shared space where people feel seen and connected across cultures.
Central StageSpeakers
- 8 December 10:00 - 10:25AM
Opening Ceremony
As the world enters a new age of influence, where a single story can move markets, shape policy, or divide societies, the need for credible, values-driven communication has never been greater. In this opening keynote, H.E. Sheikh Abdulla Bin Mohammed Bin Butti Al Hamed and Richard Attias set the vision for the inaugural BRIDGE Summit, a platform born in the UAE and designed for the world. He outlines BRIDGE’s mission to unite media, technology, finance, and culture in building a more trusted, inclusive, and resilient information order. Grounded in the UAE’s legacy of dialogue and cooperation, this address calls for a global recommitment to truth, trust, and the shared narratives that hold humanity together.
Forum Stage
