Measurement

Transparency, Technology, and Trust: Why Public Testing Matters for the Future of Autonomy

As gaming evolves into a dominant force in entertainment, new models for creation, distribution, and engagement are rapidly emerging. This session explores how technology, content, and community are reshaping the industry at a global scale. From world-building to cross-platform ecosystems, we examine what it takes to design the next generation of gaming experiences and unlock the sector’s next chapter of growth.

Tuning for Virality

In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.

Founders’ Playbook to Studio Survival and Growth

The gaming industry is navigating a reset as layoffs and studio closures continue, yet Kim Nordström, CEO of PLAYERUNKNOWN Productions and the author of UP DOWN UP and Robbie Daymond, famous voice actor (Sailor Moon, Critical Role), turned video game entrepreneur as CEO of Sassy Chap Games, are building new ventures anyway. In this conversation, they share what it takes to create enduring studios amid uncertainty, how to create buzz, attract talent and funding, and why tough times can be the best moment to start again.

Building a World Where Every Kid Can Create

In a world defined by consumption, what would it take to build one powered by creation? Perhaps the next generation shouldn’t just use technology, they should make it. In this session, we explore what it means to teach 21st-century skills through play, why games are the most powerful learning platform ever built, and how device affordability and internet access can unlock a future where every child, everywhere, can become a creator of their own destiny.

Advancing Human Possibility in the Agentic AI Era

Exploring the Agentic AI Era, where AI reasons, adapts, and collaborates with humans to transform media and business. This fireside examines how AI amplifies human empathy, creativity, and storytelling while safeguarding authenticity, equity, and trust.

Closing Remarks