More related content on the BRIDGE
- Creator Economy Panel 9 December 11:35 - 11:55AM
The New Powerbrokers of Philanthropy
Influencers are reshaping philanthropy, blending entertainment with impact and challenging traditional giving models. MrBeast’s YouTube charity has raised millions, while TikTok fundraisers now rival institutional campaigns in reach and speed. As creators build direct pipelines to donors and causes, what standards, partnerships, or guardrails could help ensure transparency, effectiveness, and lasting impact? Could creator-led giving become a new blueprint for global generosity at scale?
Impact StageSpeakers
- Picture Workshop 8 December 10:00AM - 12:00PM
Local Stories with Global Appeal 1\2
Day 1 — Shaping a National Content Legacy Day 1 focuses on exploring the history and creation of Arab content while identifying creative opportunities in the region. Participants learn to evaluate ideas based on entertainment value, social impact, and economic feasibility. Includes a practical exercise to develop a short presentation highlighting an Arab story or hero for film, series, or animation.
Workshop Room 2 - Picture Panel 10 December 10:20 - 10:50AM
Designing Studios for Intelligent Production and Global Scale
The blueprint of the modern studio is being redrawn with the introduction of advanced technologies and processes such as artificial intelligence and virtual production. According to Deloitte’s 2025 Media & Entertainment Outlook, over 70% of major studios are now investing in AI-enabled production pipelines to accelerate content delivery and reduce costs by as much as 20%. This session explores how the next generation of studios is being designed, not just for efficiency, but for creativity without borders. From IP strategy to productions split across the East and West, the conversation examines how technology, talent, and capital are converging to build intelligent, globally connected storytelling ecosystems.
Explore by Instagram - Technology Fireside 9 December 12:05 - 12:20PM
Unlocking growth for businesses, économies and societies with AI
Opportunities for growth are closer than ever with AI. Join Google for a deep dive into how this powerful technology is becoming accessible to everyone, driving long-term efficiency and competitive advantage across MENA, with responsibility at its core . Discover the untapped potential of AI to enhance efficiency, create new opportunities, and address today's major challenges.
Forum Stage - Creator Economy Keynote 9 December 10:35 - 10:45AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Technology Panel 8 December 2:00 - 2:20PM
Spatial Media in Practice
Immersive technologies like augmented reality and volumetric video change storytelling, creating new ways to inform and engage. Pew found 40%+ adults interested in immersive news formats. How can journalists and educators harness spatial media to enhance empathy and critical thinking in a fractured landscape?
Central Stage