More related content on the BRIDGE
- Creator Economy Panel 9 December 4:15 - 4:40PM
Creators Go From Lights, Camera, to Business
The creator economy is transforming media, with top creators now rivaling traditional studios in both revenue and cultural influence. In 2024, MrBeast’s empire generated over $470 million across YouTube, Amazon Prime, and consumer products. As creators become the next generation of media moguls, what best practices define who rises to the top?
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- Media Panel 8 December 1:35 - 2:05PM
Building for Trust, Engagement, and Impact
As algorithms optimize for engagement at all costs, trust becomes collateral damage and meaningful storytelling gets crowded out. Yet new models, from subscription-driven communities to integrity-based brand partnerships and mission-aligned monetization, are challenging the old trade-offs between influence and authenticity. This session asks a fundamental question: can media build sustainable businesses that monetize integrity without compromising impact?
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- Media Workshop 10 December 10:30 - 11:10AM
How Your Voice Tells the Story
In podcasting, your voice is more than just a medium; it's the heartbeat of your narrative. This session delves into the art of vocal storytelling, exploring how tone, pacing, and emotion can transform a simple tale into an immersive experience. Learn techniques to captivate your audience, evoke emotions, and create a lasting impact through the power of your voice. Trainer: Enas Refaei, The National
IMI Academy - Media Fireside 9 December 3:40 - 3:55PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
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- Technology Fireside 10 December 12:55 - 1:15PM
Inside a Serial Investor's Mind
In this fast-paced conversation, Mohamed Aboulnaga (“Nagaty”) unpacks how founder instinct, AI-driven disruption, and audience reaction shape everything from startup momentum to national digital strategy. He explores what emerging markets are really signaling, and how founders and governments can read them in real time.
Central Stage - Picture Fireside 9 December 9:50 - 10:20AM
Mastering Your Craft in a World Obsessed with More
Priyanka explores the personal mindset shift that redefined how she approaches her work. In a culture that rewards volume, speed, and constant output, she shares how intentionality and discernment allowed her to seek different ways to elevate her craft. This conversation unpacks the discipline of saying no, the power of intentional focus, and how doing fewer things—with depth and meaning—leads to greater creativity, influence, and long-term excellence.
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