Speaker

Sinjin Bain

Owner, Bain Theory Consulting

Sinjin Bain is a senior interactive and games industry leader with a proven track record across business development, partnerships, product development, and studio management. With extensive global experience across console, PC, and mobile, he has led major initiatives in North America, Europe, and Asia and helped shape some of the industry’s most successful franchises. As an executive producer, he has been behind titles such as The Sims, The Simpsons, and Rock Band, and has driven worldwide business development deals with leading developers including Insomniac, Epic, Crytek, Respawn Entertainment, and Unity.

A seasoned founder and studio leader, Sinjin has launched and scaled multiple businesses and business units, earning a reputation for hands-on leadership and strategic execution. His career spans decades of building teams, guiding creative and technical development, and forging high-impact partnerships across the global games ecosystem. Today, he leads Bain Theory Consulting, advising cutting-edge technology and gaming companies on capital strategy, partnerships, business development, and talent acquisition, and serves on the boards of several emerging ventures.

At BRIDGE Summit, Sinjin Bain will explore the future of interactive entertainment, the evolving relationship between technology and creativity, and what it takes to build world-class teams and franchises in a rapidly shifting industry.

USA

Gaming

Sinjin Bainat BRIDGE

Gaming Panel 8 December 4:40 - 5:10PM

The Future of Game Publishing

With the sale of EA and Microsoft’s landmark Activision deal, the era of mega-publishers is consolidating fast. As digital distribution reshapes discovery, monetization, and player engagement, the traditional role of the publisher is being redefined. This session explores what comes next for studios, creators, and players when the gatekeepers of gaming shrink and the power shifts to platforms, ecosystems, and communities.

Central Stage
Speakers