Earl J. Wilkinson

Earl Wilkinson is the Executive Director and CEO of the International News Media Association (INMA), a global community of more than 23,000 members from over 1,000 media companies in 100+ countries. Under his leadership, INMA has become the world’s fastest-growing and most influential press association, recognized for shaping how news organizations engage audiences and grow revenue in the digital era. A prolific writer and speaker, Earl has authored hundreds of reports and books on the future of media and marketing, and is widely quoted across leading industry publications.

Over a 35-year tenure, he has advised and addressed media companies in more than 70 countries, helping leaders navigate subscription growth, newsroom transformation, GenAI integration, and evolving relationships with Big Tech platforms.

At BRIDGE Summit, Earl Wilkinson will dissect how news organizations are reinventing their business models in an AI-driven world, sharing real-world insights on building sustainable journalism, rethinking audience engagement, and designing the next generation of digital media strategies.