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In podcasting, your voice is more than just a medium; it's the heartbeat of your narrative. This session delves into the art of vocal storytelling, exploring how tone, pacing, and emotion can transform a simple tale into an immersive experience. Learn techniques to captivate your audience, evoke emotions, and create a lasting impact through the power of your voice. Trainer: Enas Refaei, The National
IMI Academy - Media Panel 8 December 2:25 - 2:45PM
How the Gulf and Africa Are Rewriting the Media Map
Africa and the Gulf are fast becoming two of the world’s most influential media hubs, building newsrooms, creator ecosystems, and digital platforms that reach hundreds of millions and increasingly shape global narratives. This session explores how broadcasters and digital-first operators across both regions scale coverage, expand cross-border bureaus, build culturally resonant formats, and grow loyal audiences in markets often misunderstood by global capital. We examine where international partners fit, how geopolitical context shapes storytelling, and how these rising hubs are redefining the media operating system of the Global South.
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- Media Fireside 10 December 3:25 - 3:40PM
Hollywood in the Agentic Era: How Talent Representatives Are Evolving to Serve and Protect Artists
A candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
Forum StageModerator
- Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Media Fireside 9 December 10:00 - 10:20AM
Who Reports On The Reporters?
Journalists report on stories, but who reports on the reporters and the people on the ground risking everything to document war? As frontline reporting becomes more decentralized, those trying to bring the world the truth now face not only physical danger but an overwhelming information landscape where anyone with a phone can shape global narratives. With millions following real-time updates from citizen journalists on platforms like X, Instagram, and Telegram, the question is no longer just about how stories are told. It’s about who supports, verifies, and protects the people doing the reporting in an environment built on speed, fragmentation, and constant risk.
Academy StageSpeakers
