More related content on the BRIDGE
- Media Panel 9 December 11:45AM - 12:00PM
Building an Integral Information Order
As the world confronts accelerating disruptions in how information is created, distributed, and consumed, BRIDGE convenes a council of leaders to define the principles and priorities needed for a coherent, trusted, and integral information order. Bringing together voices from the North, South, East, and West, this closed-door session examines the forces reshaping public trust, geopolitical stability, and cultural cohesion. The council will articulate shared frameworks for integrity, authenticity, and resilience, outlining how nations and institutions can collectively steward a healthier global information ecosystem for the decade ahead.
Forum StageSpeakers
- Marketing Panel 9 December 10:15 - 10:45AM
How Athletes and Celebrities Drive Attention, Influence, and Investment
How athlete investors are reshaping the future of gaming, sports-tech, and fan experiences, and why athlete-owned media is the next power center.
Central StageSpeakers
- Marketing Panel 9 December 5:15 - 5:45PM
Building Brands People Believe In
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
Central StageSpeakers
- Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Technology Panel 9 December 11:20 - 11:50AM
The Tools Fueling the Next Content Boom
AI tools like Runway’s Gen-4, Synthesia’s avatars, and Modular’s MAX are among the technologies fueling the next content boom, making creation faster, cheaper, and higher-quality at scale. In 2024, the generative media tools market topped $4.5 billion, signaling a major shift in how content is developed and distributed. How will this new backbone reshape creative workflows, monetization models, and investment strategies across the media ecosystem?
Central StageSpeakers
- Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
Central StageSpeakers
Moderator
