More related content on the BRIDGE
- Music Panel 9 December 10:45 - 11:15AM
How to Go from Zero to a Million Streams
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streams. From storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
Explore by Instagram - Creator Economy Fireside 9 December 1:55 - 2:15PM
What Happens When Creators Become Policymakers?
In 2024, YouTuber Fidias Panayiotou and Spanish influencer Alvise Pérez were elected to the European Parliament, marking a conversion of digital virality into political authority. Their rise, fueled by massive online followings and anti-establishment narratives, reflects a growing appetite among younger voters for alternative forms of representation. How will this new wave of leadership reshape democratic institutions, accountability, and public trust?
Explore by Instagram - Technology Keynote 8 December 4:35 - 4:45PM
How AI is Transforming Content Consumption Behavior
A new generation is growing up with AI as their primary interface to the world. From personalized feeds to multimodal searches and generative storytelling, algorithms are no longer curators, they’re shaping what we watch, read, and believe as co-creators. This session explores how AI-native behaviours are redefining attention, creativity, and trust, and what media must do to evolve their formats, distribution, and ethics for an audience that expects intelligence to be built in.
Forum StageSpeakers
- Media Fireside 9 December 2:45 - 3:00PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
Forum StageModerator
- Technology Presentation 10 December 10:20 - 10:50AM
How To Tell Your Best Stories Ever
What happens when the ancient craft of storytelling collides with the most powerful creative tools ever built? A KAIRO Talk powered by Google, this presentation shows how AI expands creative possibilities while keeping storytelling fundamentally human. Through an AI-generated short film and a behind-the-scenes breakdown, the speakers show how ideas move from insight to strategy to fully realized worlds using today’s AI tools. Mood boards, characters, storyboards, and cinematic choices can now be created in minutes, yet still depend on human taste and imagination.
Academy Stage - Media Workshop 10 December 12:15 - 1:15PM
Glow-Up Your Storytelling
From boardrooms to campfires, storytelling is how humans make sense of everything. It is the critical bridge between an idea and its impact. In just 60 minutes, we’ll help you find your spark, shape your message, and deliver it with clarity and confidence. Perfect for anyone ready to level up how they share what matters. Delivered by Ignite Talks, the fast-paced speaker series recently at TEDNext. OBJECTIVES: • Learn a repeatable framework for high-impact, big idea presentations. • Practice storytelling under constraint to improve clarity and delivery. • Leave with the confidence to develop your own talk.
Workshop Room 1Speakers
