Ali is an award-winning creative strategy leader shaping the future of AI and creativity in MENA. Recognized as one of the Top 20 Planners Worldwide by The Drum and named MENA Planner of the Year by the Black & White Report, he has crafted strategies for leading brands while redefining the region’s creative potential. His perspectives have been featured in Forbes and other major publications, and he has spoken on global stages alongside Hollywood names and industry innovators. He has taught innovation at Miami Ad School and served as a judge for the world’s most prestigious awards, including Cannes Lions, One Show, Effies, WARC, and Clios, in addition to sitting on the Global Advisory Board of the New York Festivals AME Awards.
Despite an extensive list of accolades, Ali measures creativity by impact, not trophies. His proudest milestone is launching the first-ever fully AI-generated Arabic film, a project that resonated across the region and demonstrated AI’s creative possibilities.
Today, at Google, he leads AI-driven strategies for MENA’s top brands, agencies, and creators—ensuring the region does not just participate in the future of creativity, but leads it. His mission is clear: give MENA the unfair creative advantage it deserves and make sure the world pays attention.