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- Marketing Presentation 9 December 11:10 - 11:20AM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy Stage - Media Workshop 8 December 11:20AM - 12:00PM
Empowering Youth: Unlocking Opportunities through "Abdulla Al Ghurair Foundation" Programs/ year of community
An engaging workshop exploring how the Abdulla Al Ghurair Foundation and IMI empower youth through education, mentorship, and skill development. Participants will discover real success stories, engage in collaborative activities to identify gaps and opportunities in media and communication, and leave with tangible steps to join AGF and IMI initiatives driving the Year of Community. Trainer: Mona Ghandar & Rami Al Majzoub, Al Ghurair Foundation & IMI
IMI Academy - Technology Presentation 8 December 2:00 - 2:15PM
Superintelligence: The Next Frontier of Human Connection
The keynote explores how technology is reshaping the way we live, work and do business. It shows how AI, creators, messaging and wearables are coming together to drive innovation, efficiency and deeper human connection.
Forum Stage - Picture Panel 9 December 1:30 - 1:55PM
The Craft of Connection
In an era where audiences are fragmented across cultures, platforms, and identities, artists hold a unique power: the ability to create work that resonates beyond borders. From adapting tone and humor to understanding cultural nuance, creators today must do the homework required to reach new communities in meaningful ways. This session explores how musicians, filmmakers, and visual storytellers craft work that travels, bridging differences, sparking empathy, and fostering unity, while navigating the realities of global audiences and rapidly shifting creative ecosystems.
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- Creator Economy Fireside 8 December 1:15 - 1:35PM
When the Messenger Becomes the Movement
Creators are no longer just entertainers, they’re powerful drivers of public opinion and social change. UNESCO notes their growing role in shaping global information flows, while Pew reports that one in five Americans, and over a third of young adults, regularly turn to creators for news. As their reach expands, what are pathways to ensuring such influence remains ethical, accurate, and inclusive?
Impact Stage - Music Panel 8 December 4:10 - 4:30PM
Crafting Connection For Icons Through Live Storytelling
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
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