More related content on the BRIDGE
- Media Presentation 8 December 12:45 - 1:10PM
The New Priorities of News Media
News publishers stand at a pivotal moment: advertising in decline, search collapsing, and AI reshaping both content and discovery. This address explores the new priorities emerging worldwide, mastering direct reader relationships, activating first-party data, adapting to platform decline, and reinforcing brand as the anchor. Learn how publishers can focus on what they can control and confidently navigate a disrupted media ecosystem.
Forum Stage - Music Panel 8 December 4:05 - 4:25PM
Crafting Connection For Icons Through Live Storytelling
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
Explore by Instagram - Technology Fireside 10 December 12:35 - 12:55PM
Order and Oversight in a World Run by Code
AI is evolving faster than the rules that govern it. In an intimate fireside chat, H.E. Omar Sultan Al Olama, UAE's Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, explores how nations and their brightest in technology can build effective, forward-thinking policy. The discussion will focus on aligning innovation with accountability and regulation that keeps humanity in control of technologies like non-human intelligence.
Forum StageSpeakers
- Media Panel 8 December 3:30 - 4:00PM
Africa’s Media Operating System
From newsroom ops to creator platforms, how does African media scale? What capital misses, how culture drives adoption, and where global partners fit?
Impact Stage - Creator Economy Fireside 9 December 10:00 - 10:15AM
The Price of Influence in a Platform World
In an era where algorithms amplify some voices and overlook others, creativity is both enabled and constrained. This session looks at these shifts from inside the industry. That is, how platform ecosystems are evolving, the new pressures and possibilities shaping content creation, and the trade-offs brands and creators face in an AI-driven environment. Participants will come away with a better understanding of how human imagination continues to influence culture and drive growth despite technological and structural limits, and how creators, brands, and platforms can work together to build a healthier and more sustainable creative ecosystem.
Explore by Instagram - Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central Stage
