Rachel Masters has spent over two decades advancing and amplifying the creator economy through high-impact events, community architecture, and content strategy for global talent and technology leaders. Her work spans Michelin-starred chefs, iconic musicians, and visionary entrepreneurs shaping the future of media and commerce. She currently advises companies, creators, and communities across emerging technology and consumer sectors representing more than 500 million collective followers.
Rachel has designed and curated conference tracks, brand experiences, and stages at leading global gatherings including VidCon, the 1 Billion Follower Summit, CES, Miami Art Basel, and the World Economic Forum in Davos. Previously, Rachel was Vice President of Marketing at Mighty Networks, where she helped define the platform’s positioning and community strategy. Before that, she served as Vice President of Strategic Relationships at Ning and held senior roles at Warner Music Group, where she helped pioneer digital fan engagement for artists at the intersection of music and technology.
Rachel holds an MBA from NYU’s Stern School of Business and a B.A. from Brandeis University, graduating cum laude with High Honors.
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
Director & Global Head, Community Programs, LinkedIn
Entertainment Chief Correspondent & Senior Producer, ET Bilarabi
Advisor, European Commission
Founder & CEO, OBS Culture Technology & OBS Investment
Pianist, Aurélien Froissart
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
