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The session highlights the power of building a personal brand on LinkedIn. It will explain the best practices in leveraging the best of what LinkedIn has to offer, including developing a strong professional presence, building a solid network of connections, staying up to date with industry news and boosting the visibility of skills and businesses.
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Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends. Trainer: Eman Khattab, Sky News Arabia
IMI Academy - Marketing Presentation 9 December 11:10 - 11:20AM
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After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy Stage - Marketing Workshop 8 December 3:30 - 4:00PM
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In a world defined by consumption, what would it take to build one powered by creation? Perhaps the next generation shouldn’t just use technology, they should make it. In this session, we explore what it means to teach 21st-century skills through play, why games are the most powerful learning platform ever built, and how device affordability and internet access can unlock a future where every child, everywhere, can become a creator of their own destiny.
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