More related content on the BRIDGE
- Music Panel 9 December 4:40 - 5:05PM
The Future Sounds Like This
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streams. From storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
Explore by InstagramSpeakers
- Technology Presentation 8 December 4:30 - 4:40PM
How AI is Transforming Content Consumption Behavior
A new generation is growing up with AI as their primary interface to the world. From personalized feeds to multimodal searches and generative storytelling, algorithms are no longer curators, they’re shaping what we watch, read, and believe as co-creators. This session explores how AI-native behaviours are redefining attention, creativity, and trust, and what media must do to evolve their formats, distribution, and ethics for an audience that expects intelligence to be built in.
Forum StageSpeakers
- Creator Economy Workshop 8 December 2:00 - 3:30PM
YouTube Search & Discovery
Workshop Description: Search & Discovery offers an in-depth exploration of how YouTube determines which content is surfaced and to whom. This session highlights the algorithmic pillars that drive visibility, audience growth, and engagement on the platform.
Workshop Room 3 - Creator Economy Fireside 8 December 2:05 - 2:25PM
Performing for a Cause or Standing for One?
Celebrities have long sparked social change, from Elizabeth Taylor’s AIDS activism to Billie Eilish’s climate advocacy and Emma Watson’s fight for gender equality. A 2024 Journal of Consumer Culture study found that 51% of Gen Z are more likely to support a cause endorsed by a celebrity they follow, valuing authenticity and relatability. How can public figures stay visible, credible, and accountable, while authentically driving lasting impact?
Impact StageModerator
- Picture Workshop 10 December 10:00AM - 12:00PM
Finding Your Voice in a Very Competitive Film Market 2\2
Day 2 — Turning Your Voice into a Film The workshop focuses on translating participants’ voice into a producible film and effective pitch. Covers market positioning, pitch sheet development, and one-minute project presentations with feedback.
Workshop Room 4Speakers
- Media Fireside 10 December 3:25 - 3:40PM
Hollywood in the Agentic Era: How Talent Representatives Are Evolving to Serve and Protect Artists
A candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
Forum StageModerator
