More related content on the BRIDGE
- Meetup Meetup 10 December 10:30 - 11:30AM
Private Kings League x 8Flamez Meetup
Connect with Gerard Piqué, AboFlah, and the 8Flamez team in an exclusive Kings League meetup highlighting their creator-led approach to sports and entertainment. The session brings together creators, industry stakeholders, and partners for open conversation, behind-the-scenes insights, and focused networking.
Impact Stage - Media Panel 9 December 1:15 - 1:45PM
Designing a Global Media Dealbook
As the media landscape fragments and legacy funding models fall short, creators and investors seek smarter ways to align. Despite broader access to tools and audiences, many high-potential ventures go overlooked. A 2024 World Economic Forum–McKinsey report found global venture funding for fintech, media, and creator platforms fell 67%, from $92 billion in 2021 to $30 billion in 2023, highlighting the absence of forward-looking, coordinated capital. Could a curated platform connecting mission-driven media with values-aligned investment unlock new innovation and a more resilient media future?
Forum Stage - Marketing Panel 10 December 1:50 - 2:20PM
The Human-Anchored Marketing
Marketing is in a moment of radical change. AI has upended old systems, blurring the line between creativity and code. Yet even as teams adopt new tools and workflows, the core challenge remains keeping humanity at the heart of every story. This conversation explores how marketers are shuffeling their operations to co-create with technology while keeping authenticity, accountability, and empathy at the center because even in an algorithmic age, creativity and humanity still move hearts, minds, and markets.
Central Stage - Media Panel 9 December 10:20 - 10:40AM
Building Media’s New Talent Engine
Traditional journalism schools are struggling to keep pace as AI, global storytelling, and rapid news cycles transform the industry. A June 2025 Guardian analysis warns AI may eliminate up to 50% of entry-level journalism jobs. How can education evolve to deliver faster, deeper, and more relevant training for the next generation of media professionals?
Academy Stage - Picture Panel 9 December 3:25 - 3:55PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central Stage - Marketing Keynote 9 December 12:15 - 12:30PM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy Stage