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Speaker
Gerard Piqué
Founder, The Kings League
Gerard Piqué is a Spanish former professional footballer widely regarded as one of the greatest centre-backs of his generation. Born in Barcelona, he developed at FC Barcelona’s renowned La Masia academy and began his senior career at Manchester United before returning to Barça, where he won multiple league titles and UEFA Champions League trophies. Internationally, Piqué earned over 100 caps for Spain, contributing to their 2010 FIFA World Cup and Euro 2012 victories. In 2022, he retired from football and founded the Kings League, extending his influence into sport-entertainment and creator-led competition.
Spain
Marketing
Gerard Piquéat BRIDGE
- Gaming Fireside 10 December 9:30 - 9:50AM
Creating a Sport That Goes Viral
World Cup and Champions League winner Gerard Piqué has redefined what it means to play, watch, and experience sport. As the mind behind the Kings League, he merged competition, entertainment, and creator culture to captivate millions worldwide. In this conversation, Piqué unpacks how digital communities, storytelling, and innovation can turn a game into a movement, and why the future of entertainment may belong as much to creators as to athletes.
Forum Stage
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