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- Marketing Fireside 9 December 3:55 - 4:15PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central Stage - Technology Panel 8 December 1:50 - 2:20PM
Future-Proofing Media's Talent Pipeline
As AI reshapes how content is created and consumed, the strength of media’s future depends on a workforce equipped to work with intelligent tools while preserving cultural relevancy. This session explores how educators, media hubs, and AI innovators can build a talent pipeline that is both technologically fluent and culturally grounded, ensuring a new generation of creators can thrive in an AI-first landscape and shape tools that reflect the diversity of global audiences.
Academy Stage - Media Keynote 10 December 11:00 - 11:10AM
Setting Standards for Responsible Storytelling
In an age where stories shape how people think, act, and vote, storytellers hold unprecedented power, and responsibility. A 2024 APA survey found 63% of U.S. college students concerned about misinformation spreading among peers on social media, underscoring a growing crisis of trust. How can platforms, publishers, and policymakers build shared standards to keep storytelling honest, inclusive, and accountable?
Central Stage - Media Panel 10 December 3:20 - 3:40PM
Building a New Backbone for Journalism
In a fragmented information landscape where politics is both a content and commodity, the role of a journalist is being fundamentally rewritten. Veteran broadcaster Chuck Todd and award winning correspondent turned tech startup founder Jane Ferguson, reflect on how platforms, algorithms, and polarization are reshaping the craft of reporting, and what it will take for political journalism to remain credible and relevant in an era of speed, spectacle, and suspicion.
Forum Stage - Media Fireside 8 December 1:10 - 1:25PM
Independent Media's Biggest Powerplayers
Real-time reporting and live, personality-driven broadcasts on platforms like X have transformed journalism and elevated independent voices into powerful forces of culture. This session explores how authenticity, speed, and direct-to-audience communications have shifted influence away from traditional institutions, reshaping credibility, trust, and the architecture of modern media.
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- Media Fireside 9 December 2:45 - 3:00PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
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