Speaker

Lara Dewar

Chief Marketing Officer, GSMA

Lara Dewar is the Chief Marketing Officer at the GSMA, where she leads global marketing and communications strategy to advance business success for the association and its members. She also oversees GSMA Membership, driving engagement, growth, and value for its worldwide network that powers the mobile industry.

With more than 20 years of experience across financial services, energy, charity, and telecoms, Lara joined the GSMA in 2020 as Global Head of Communications and shaped the organisation’s voice through significant transformation. Previously, she served as Chief Marketing & Development Officer at World Vision, managing reputation and communications for a $2.5 billion global enterprise. She has also held executive roles at Crossroads Media Group, Jameson Bank, Direct Energy, and Thomas Cook Group.

At BRIDGE Summit, Lara will explore how organisations can communicate through disruption, engage diverse stakeholders, and align brand strategy with business transformation to achieve measurable impact.