More related content on the BRIDGE
- Media Fireside 8 December 10:10 - 10:40AM
Democratising the Role of the Creator in a Global Content World
As the global content landscape shifts from a handful of gatekeepers to millions of creators, a new question emerges: who gets to shape culture, and on whose terms? Idris Elba challenges the industry to widen the circle—to empower diverse storytellers, elevate new voices, and rebuild a media ecosystem where creativity is accessible, human, and connected. At a moment when technology accelerates content but fractures community, he calls for a renewed commitment to empathy and authenticity, reminding us that democratising creation is ultimately about restoring the human heartbeat at the center of global culture.
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- Creator Economy Fireside 8 December 4:45 - 5:00PM
Viral Economics
Money moves fast, but information moves faster. In an age where creators explain markets before economists do, stories about inflation, jobs, or crypto can go viral overnight and influence real behavior. This session explores how content creators are reshaping the way people understand, react to, and participate in the global economy, where one viral video can shift perception, influence policy, and redefine trust in institutions.
Explore by Instagram - Media Panel 9 December 10:50 - 11:20AM
Rethinking Money, Media, and Meaning
As markets react in real time to headlines, policy shifts, and digital sentiment, the lines between finance, media, and governance are blurring. This session explores how tokenization, digital identity, and decentralized technologies are reshaping not just capital flows, but sovereignty and social contracts. From CBDCs to self-sovereign IDs and tokenized infrastructure, the next wave of financial architecture raises a core question: can we design systems that offer recognition and economic dignity across borders, without sacrificing stability or trust? Drawing on real-world models, this session brings together media, policymakers, fintech pioneers, and investors to examine the future of money in a networked world.
Forum Stage - Creator Economy Fireside 9 December 3:50 - 4:10PM
Creators as the New Broadcasters
Alan Chikin Chow turned 60-second sketches into a 94-million-strong global community. His rise captures the next chapter of the creator economy, where authenticity fuels scale, and fandoms evolve into ecosysteAs creators become studios and storytellers become brands, what does it take to build influence that lasts beyond the algorithm?
Explore by Instagram - Marketing Fireside 9 December 3:55 - 4:15PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central Stage - Media Panel 9 December 1:15 - 1:45PM
Designing a Global Media Dealbook
As the media landscape fragments and legacy funding models fall short, creators and investors seek smarter ways to align. Despite broader access to tools and audiences, many high-potential ventures go overlooked. A 2024 World Economic Forum–McKinsey report found global venture funding for fintech, media, and creator platforms fell 67%, from $92 billion in 2021 to $30 billion in 2023, highlighting the absence of forward-looking, coordinated capital. Could a curated platform connecting mission-driven media with values-aligned investment unlock new innovation and a more resilient media future?
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