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- Media Workshop 9 December 3:10 - 3:50PM
Media Appearance: Pitching & On-Camera Presence
Refine your skills in pitching and presenting confidently on camera to enhance media appearances. Trainer: Micheline Jawich, Sky News Arabia
IMI Academy - Creator Economy Fireside 9 December 3:05 - 3:20PM
Creators as the New Broadcasters
Alan Chikin Chow turned 60-second sketches into a 94-million-strong global community. His rise captures the next chapter of the creator economy, where authenticity fuels scale, and fandoms evolve into ecosystems. As creators become studios and storytellers become brands, what does it take to build influence that lasts beyond the algorithm?
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- Picture Workshop 10 December 10:00AM - 12:00PM
Finding Your Voice in a Very Competitive Film Market 2\2
Day 2 — Turning Your Voice into a Film The workshop focuses on translating participants’ voice into a producible film and effective pitch. Covers market positioning, pitch sheet development, and one-minute project presentations with feedback.
Workshop Room 4Speakers
- Marketing Workshop 10 December 3:30 - 4:00PM
Build your professional brand on LinkedIn
The session highlights the power of building a personal brand on LinkedIn. It will explain the best practices in leveraging the best of what LinkedIn has to offer, including developing a strong professional presence, building a solid network of connections, staying up to date with industry news and boosting the visibility of skills and businesses.
LinkedIn - Picture Presentation 9 December 1:00 - 1:15PM
AI Empowerment in Film and Television Innovation Practices
AI is transforming how film and television are created, produced, and delivered. This session explores how one of Asia’s leading streaming platforms, iQIYI, is integrating AI across content development, smart production tools, recommendation systems, and global distribution. It highlights how automation and personalization are enhancing audience engagement, improving localization for international markets, and enabling new forms of creative collaboration. Attendees will gain a practical look at how AI-driven innovation can support regional creators, scale content globally, and shape the next generation of storytelling in the MENA region and beyond.
Explore by Instagram - Creator Economy Panel 9 December 12:00 - 12:15PM
Breaking Down the Creator Monetization Stack
The creator economy is set to exceed $500 billion by 2027, driven by over 50 million individuals building businesses on platforms like TikTok, YouTube, and Patreon, according to Goldman Sachs. While brand deals remain dominant, creators are increasingly monetizing through subscriptions, affiliate marketing, merchandise, and direct-to-fan models. The UAE is at the forefront of this shift, with initiatives like the New Media Academy, 1 Billion Followers Summit, and regulatory exemptions contributing AED 2.5 billion to GDP in 2024. As monetization channels multiply and governments invest in creator-friendly infrastructures and supports, how can creators further grow revenue stacks to reflect their values, engage their communities, and support long-term growth?
Academy StageModerator