More related content on the BRIDGE
- Music Fireside 8 December 1:55 - 2:10PM
Bridging Cultures Through K-Pop
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
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- Technology Panel 10 December 12:25 - 12:45PM
Reprogramming Humanity in the Age of AI
As artificial intelligence reshapes the creative landscape, what remains uniquely human? Osama and Sarah explore the next evolution of the creator economy, where intuition, empathy, and ethics emerge as our most advanced technology. This session redefines creativity as a human operating system built to adapt alongside intelligent machines, not against them.
Academy Stage - Media Fireside 10 December 10:30 - 10:50AM
Preparing Youth for a World of Infinite Information
In today’s information-saturated world, media fluency is as essential as reading or math. Yet a 2024 News Literacy Project survey found that only 39% of U.S. teens receive formal media literacy education, and just 18% can accurately distinguish news from ads, opinion, or entertainment. As students navigate increasingly AI-driven and conspiratorial media ecosystems, how can schools equip them to think critically, discern truth, and shape the digital world they’re inheriting?
Academy Stage - Music Panel 10 December 11:40AM - 12:10PM
The Future Sounds Like This
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streaFrom storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
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- Gaming Fireside 8 December 5:10 - 5:25PM
From Melodies to Multiplayers
As Imagine Dragons’ longtime manager, Mac Reynolds has helped build one of the world’s most successful music brands. Now, he and his brother Dan Reynolds, the band’s frontman, are channeling that same creative and business savvy into gaming with Night Street Games and recently launched the beta of Last Flag, a multiplayer game. In this chat, Mac shares how he made the leap into interactive IP and explores where the worlds of music and gaming intersect, overlap, and diverge.
Explore by Instagram - Media Fireside 10 December 5:10 - 5:25PM
Hollywood in the Agentic Era: How Talent Representatives are Evolving to Serve and Protect Artists
AA candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
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