Ruben Norg is the Creative Director and Lead Composer at 2WEI Music, known for crafting high-impact, emotionally charged music for trailers and advertising. He has composed for major game franchises such as Battlefield, League of Legends, and Assassin’s Creed, as well as campaigns for global brands including Audi, BMW, and Genesis. His work blends orchestral emotion with contemporary production to create cinematic, detailed soundscapes.
In his role at 2WEI, Ruben oversees the creative direction of a wide range of projects, guiding them from concept to final sound. His focus is on ensuring that each piece of music not only supports the narrative but heightens the emotional experience and makes the story unforgettable.
At BRIDGE Summit, Ruben will delve into how music and sound design can transform trailers and campaigns, and how creators can use audio to craft emotional, story-driven brand experiences.
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Day 1 — How We Create Music Heard Around the World Day 1 focuses on the role of music in building the identity of global brands, films, and games. Includes case studies such as Wonder Woman and League of Legends. Features a hands-on activity to design a sonic concept for a brand.
CEO, PLAYERUNKNOWN Productions
Founder & Managing Director, Masters Collective
Actor, Director, Filmmaker & Philanthropist, Redhot oncepts; Convener, TEFFEST
CEO, DigiSay
Founder, Genevieve Magazine
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