More related content on the BRIDGE
- Marketing Panel 9 December 9:30 - 10:00AM
Culture as the Bridge of Understanding
Defined by fragmentation, culture remains the thread that connects humanity. Through music, film, design, and storytelling, it shapes how we see ourselves, and one another. This session explores how cultural understanding has become a strategic asset for nations, brands, and creators alike, fostering empathy where politics and economics fall short. As the world grows more divided, how can we harness culture not just to entertain, but to unify?
Explore by Instagram - Technology Keynote 8 December 5:20 - 5:30PM
The AI Avatar Era with HeyGen
For knowledge-based creators, brands, and media leaders, presence has never mattered more or been harder to scale. In this session, Wayne Liang, Co-Founder of HeyGen, reveals how AI avatars are helping storytellers and public figures expand their reach across languages, platforms, and audiences. From on-camera creators localizing content overnight to news anchors and brand ambassadors multiplying their impact globally, HeyGen is redefining what it means to show up in the media age.
Forum Stage - Picture Panel 8 December 1:30 - 2:00PM
Global Blockbusters, Local Roots
As audiences converge and tastes diversify, global hits depend on authenticity as much as scale. This conversation examines how actors and producers navigate casting, finance, and distribution across continents, and how to shape stories that honor cultural nuance while appealing to worldwide audiences.
Explore by InstagramSpeakers
Moderator
- Marketing Fireside 9 December 3:55 - 4:15PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central Stage - Media Panel 8 December 3:30 - 4:00PM
Africa’s Media Operating System
From newsroom ops to creator platforms, how does African media scale? What capital misses, how culture drives adoption, and where global partners fit?
Impact Stage - Media Workshop 10 December 12:15 - 1:15PM
Glow-Up Your Storytelling
From boardrooms to campfires, storytelling is how humans make sense of everything. It is the critical bridge between an idea and its impact. In just 60 minutes, we’ll help you find your spark, shape your message, and deliver it with clarity and confidence. Perfect for anyone ready to level up how they share what matters. Delivered by Ignite Talks, the fast-paced speaker series recently at TEDNext. OBJECTIVES: • Learn a repeatable framework for high-impact, big idea presentations. • Practice storytelling under constraint to improve clarity and delivery. • Leave with the confidence to develop your own talk.
Workshop Room 1Speakers
