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- Creator Economy Panel 8 December 2:40 - 3:10PM
Taste as a Cultural Bridge
Every dish tells a story of roots, memories, and creativity. In this session, Abir El Saghir and Abu Julie share how food content has evolved into a cultural bridge, connecting audiences through shared taste and emotion. From traditional recipes to viral trends, they explore how creators use flavor as a form of storytelling, turning kitchens into global stages where culture, creativity, and community come together.
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- Music Panel 9 December 2:20 - 2:40PM
Brothers in Rhythm
Music, street art, and social media now move to the same rhythm. In this session, Raphaël and Aurélien Froissart explore how sound and digital culture have reshaped the identity of modern street art. From viral murals to collaborative digital experiences, they reveal how artists are using rhythm, visuals, and platforms to turn city walls into global stages.
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- Media Fireside 9 December 1:50 - 2:10PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
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- Marketing Panel 10 December 1:10 - 1:30PM
Making Education Content Go Viral
What does it take to make people care about gravity, microbes, or calculus? For David Goldenberg, Creative Director at MinuteEarth, and Creator Gohar Khan, the answer is storytelling that makes learning entertaining. This session explores rebranding the experience of education, stopping the scroll. Audience members learn the tips, tricks, and best practices for building and engaging audiences that still work in today's fast moving, fractured information environment.
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- Media Fireside 10 December 11:50AM - 12:05PM
How Stories are a Force of Change
This session bridges economics, geopolitics, and the mechanics of narrative in examining how storytelling shapes markets, public trust, and social behavior. Drawing on George Soros’s reflexivity and Robert Shiller’s narrative economics, we explore how viral beliefs influence everything from capital flows to voting patterns. In a world shaped more by tropes and emotions, not just data, how can a full-spectrum of leaders, from those in government to entrepreneurs, recognize, harness, and respond to stories that fuel action?
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- Music Panel 8 December 4:15 - 4:35PM
Crafting Connection For Icons Through Live Storytelling
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
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