Abu Julia is a Palestinian chef and content creator with more than 22 million followers across social media, known for his warm storytelling and accessible approach to cooking. Originally from Gaza, he discovered his passion for food at the age of 14 and later moved to London, where he worked for celebrity chef Jamie Oliver before launching his own online culinary journey. His videos quickly won global audiences with their authenticity, humor, and celebration of Middle Eastern cuisine.
Over the past five years, Abu Julia has become one of the most influential Arab food creators in the world. His dishes combine tradition, comfort, and creativity, and his content continues to inspire millions to cook with confidence and joy. Most recently, he opened his first restaurant in Amman, Jordan, bringing his signature flavors to life and setting the stage for future expansions.
At BRIDGE Summit, Abu Julia will share insights on cultural storytelling through food, building global connection through authentic content, and what it takes to grow a culinary brand that resonates across generations and borders.
Every dish tells a story of roots, memories, and creativity. In this session, Abir El Saghir and Abu Julie share how food content has evolved into a cultural bridge, connecting audiences through shared taste and emotion. From traditional recipes to viral trends, they explore how creators use flavor as a form of storytelling, turning kitchens into global stages where culture, creativity, and community come together.
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