More related content on the BRIDGE
- Media Panel 9 December 1:15 - 1:45PM
Designing a Global Media Dealbook
As the media landscape fragments and legacy funding models fall short, creators and investors seek smarter ways to align. Despite broader access to tools and audiences, many high-potential ventures go overlooked. A 2024 World Economic Forum–McKinsey report found global venture funding for fintech, media, and creator platforms fell 67%, from $92 billion in 2021 to $30 billion in 2023, highlighting the absence of forward-looking, coordinated capital. Could a curated platform connecting mission-driven media with values-aligned investment unlock new innovation and a more resilient media future?
Forum Stage - Music Workshop 10 December 10:00AM - 12:00PM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 2 - Technology Keynote 10 December 2:50 - 3:10PM
From Search to Chat: How Media Brands Can Hack LLMs Conversation Results
Discover how companies can thrive in the AI-driven search era. Join Saurabh Doshi, Co-Founder of OptimizeGEO.ai, as he shares how Large Language Models (LLMs) are changing search traffic discovery, visibility, and brand storytelling. Learn how brands can monitor, analyse, and optimise their presence across LLMs like ChatGPT, Google AI, Perplexity to turn AI-powered conversations into measurable business growth.
Central Stage - Marketing Panel 9 December 9:30 - 10:00AM
Culture as the Bridge of Understanding
Defined by fragmentation, culture remains the thread that connects humanity. Through music, film, design, and storytelling, it shapes how we see ourselves, and one another. This session explores how cultural understanding has become a strategic asset for nations, brands, and creators alike, fostering empathy where politics and economics fall short. As the world grows more divided, how can we harness culture not just to entertain, but to unify?
Explore by Instagram - Creator Economy Fireside 8 December 2:35 - 3:00PM
Performing for a Cause or Standing for One?
Celebrities have long sparked social change, from Elizabeth Taylor’s AIDS activism to Billie Eilish’s climate advocacy and Emma Watson’s fight for gender equality. A 2024 Journal of Consumer Culture study found that 51% of Gen Z are more likely to support a cause endorsed by a celebrity they follow, valuing authenticity and relatability. How can public figures stay visible, credible, and accountable, while authentically driving lasting impact?
Impact Stage - Technology Panel 8 December 1:50 - 2:20PM
Future-Proofing Media's Talent Pipeline
As AI reshapes how content is created and consumed, the strength of media’s future depends on a workforce equipped to work with intelligent tools while preserving cultural relevancy. This session explores how educators, media hubs, and AI innovators can build a talent pipeline that is both technologically fluent and culturally grounded, ensuring a new generation of creators can thrive in an AI-first landscape and shape tools that reflect the diversity of global audiences.
Academy Stage
