Mitra Darab is a music industry executive known for her leadership at HYBE x Geffen, where she focuses on artist development, creative strategy, and global entertainment media. She plays a key role in bridging music, culture, and digital innovation to build the next generation of global artists.
At BRIDGE Summit, Mitra will share insights on the evolving relationship between artists, audiences, and technology; and how creative strategy can shape the future of global music.
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
CEO, Sard Group
School of Data Science, University of Virginia
Co-founder, OptimizeGEO.ai
Founder & CEO, DeepMENA
Youtuber, Kedoo Entertainment DMCC
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
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“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
