More related content on the BRIDGE
- Technology Panel 10 December 11:35 - 11:55AM
Reprogramming Humanity in the Age of AI
As artificial intelligence reshapes the creative landscape, what remains uniquely human? Osama and Sarah explore the next evolution of the creator economy, where intuition, empathy, and ethics emerge as our most advanced technology. This session redefines creativity as a human operating system built to adapt alongside intelligent machines, not against them.
Academy Stage - Picture Workshop 8 December 10:00AM - 12:00PM
Local Stories with Global Appeal 1\2
Day 1 — Shaping a National Content Legacy Day 1 focuses on exploring the history and creation of Arab content while identifying creative opportunities in the region. Participants learn to evaluate ideas based on entertainment value, social impact, and economic feasibility. Includes a practical exercise to develop a short presentation highlighting an Arab story or hero for film, series, or animation.
Workshop Room 2 - Meetup Meetup 10 December 1:30 - 2:30PM
Content Business Meetup
A space for media and content entrepreneurs to meet investors, exchange ideas, and explore opportunities within today’s evolving content economy. This session fosters open networking and meaningful conversation, creating room for early connections and future collaborations.
Impact Stage - Media Fireside 9 December 11:40AM - 12:00PM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
- Media Keynote 10 December 11:00 - 11:30AM
AI Won’t Wait, Neither Should You
As AI and automation transform every industry, the greatest opportunity lies not in competing with machines but in amplifying what makes us human. Gary Vaynerchuk delivers an unfiltered reflection on how empathy, self-awareness, and emotional intelligence have become the new levers of growth in an era defined by exponential change. A call to action for leaders and creators to master technology while using it to build purpose, connection, and lasting advantage.
Forum StageSpeakers
- Technology Fireside 8 December 4:10 - 4:25PM
Hand-Crafted Content in the Age of AI
In a world increasingly defined by automation and generative tools, there’s a growing creative counter-movement: a return to the tactile, the hand-made, and the human. From Blinkink’s clay-animated BBC campaign for the Women’s Euros 2025 to its collaborations with Coldplay and BritBox, craft is becoming a statement of authenticity in an AI-saturated age. This session explores why hand-crafted aesthetics are resonating across film, fashion, and advertising, and how physical artistry, imperfection, and emotion are shaping the next wave of visual storytelling. What does it mean when the most futuristic work feels the most human?
Central Stage
