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Speaker
Najat Abdelhadi
Head of Comms, EMEAL Emerging Markets, LinkedIn
Najat Abdelhadi is a media and communications leader with experience across major news networks, global events, and international technology companies. She began her career as a journalist in Toronto before joining the launch team of Sky News Arabia in the UAE, and later led the media and communications stream at the World Government Summit.
She now serves as Head of Corporate Communications for LinkedIn across emerging markets in Europe, the Middle East, Africa, and Latin America, where she oversees strategic communications, reputation management, and stakeholder engagement.
At the BRIDGE Summit, Najat will share insights on how storytelling and communication can shape meaningful connections across fast-growing global markets.
UAE
Marketing
Najat Abdelhadiat BRIDGE
- Media Fireside 9 December 12:10 - 12:30PM
The Disappearing Job Map of Media
By 2035, PwC projects automation will reshape nearly a third of media jobs, changing how content is created, distributed and monetized. Traditional roles are shrinking while new ones like AI prompt engineers, generative optimization experts and misinformation analysts are emerging quickly. This session focuses on what skills and strategies media professionals need to stay relevant, create value with new tools and build careers that remain essential as technology rewrites the industry.
Academy StageModerator
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
