More related content on the BRIDGE
- Media Fireside 8 December 4:20 - 4:35PM
Stories with an Agenda
Storytelling has long helped societies navigate power, policy, and crisis, informing, connecting, and challenging. Yet today, narratives are increasingly weaponized: 62% of Americans, according to a 2020 Pew study, cite social media as a major source of false information. How can we reclaim storytelling as a force for trust, inclusion, and impact, while guarding against manipulation?
Forum StageSpeakers
- Creator Economy Fireside 9 December 4:20 - 4:40PM
Creators as the New Broadcasters
Alan Chikin Chow turned 60-second sketches into a 94-million-strong global community. His rise captures the next chapter of the creator economy, where authenticity fuels scale, and fandoms evolve into ecosysteAs creators become studios and storytellers become brands, what does it take to build influence that lasts beyond the algorithm?
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- Marketing Panel 10 December 1:10 - 1:30PM
Making Education Content Go Viral
What does it take to make people care about gravity, microbes, or calculus? For David Goldenberg, Creative Director at MinuteEarth, and Creator Gohar Khan, the answer is storytelling that makes learning entertaining. This session explores rebranding the experience of education, stopping the scroll. Audience members learn the tips, tricks, and best practices for building and engaging audiences that still work in today's fast moving, fractured information environment.
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Moderator
- Music Fireside 10 December 12:10 - 12:55PM
Building the Future of Artist Independence
After two decades producing some of the biggest pop hits from Sabrina Carpenter to Teddy Swims and One-Direction, Grammy-nominated songwriter and producer Julian Bunetta has witnessed both the magic and the business pressures behind the music industry’s biggest Artists. In this intimate fireside conversation, he shares how those experiences inspired him to launch Notebook, a private space where artists can connect directly with their superfans, own their creative journey, and build lasting, independent careers.
Explore by Instagram - Marketing Keynote 9 December 10:30 - 10:40AM
Gaming Beyond Reality
Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity, especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.
Central Stage - Music Panel 10 December 11:40AM - 12:10PM
The Future Sounds Like This
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streaFrom storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
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