More related content on the BRIDGE
- Media Fireside 8 December 4:20 - 4:35PM
Stories with an Agenda
Storytelling has long helped societies navigate power, policy, and crisis, informing, connecting, and challenging. Yet today, narratives are increasingly weaponized: 62% of Americans, according to a 2020 Pew study, cite social media as a major source of false information. How can we reclaim storytelling as a force for trust, inclusion, and impact, while guarding against manipulation?
Forum StageSpeakers
- Picture Fireside 8 December 4:45 - 5:05PM
Five Decades on: Yousra's Secret to Staying Timeless
For decades, Yousra has defined Arab entertainment, evolving with each generation while staying true to her artistic core. In this conversation, she reflects on what it takes to endure in such a shifting industry: adapting to new mediums, embracing creative risks, and cultivating the mindset and passion that turn success into legacy.
Forum Stage - Media Fireside 10 December 4:30 - 4:50PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
Forum StageModerator
- Creator Economy Fireside 8 December 4:45 - 5:00PM
Viral Economics
Money moves fast, but information moves faster. In an age where creators explain markets before economists do, stories about inflation, jobs, or crypto can go viral overnight and influence real behavior. This session explores how content creators are reshaping the way people understand, react to, and participate in the global economy, where one viral video can shift perception, influence policy, and redefine trust in institutions.
Explore by Instagram - Media Fireside 10 December 4:50 - 5:10PM
Hollywood in the Agentic Era: How Talent Representatives are Evolving to Serve and Protect Artists
A candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
Forum Stage - Media Keynote 10 December 11:00 - 11:10AM
Setting Standards for Responsible Storytelling
In an age where stories shape how people think, act, and vote, storytellers hold unprecedented power, and responsibility. A 2024 APA survey found 63% of U.S. college students concerned about misinformation spreading among peers on social media, underscoring a growing crisis of trust. How can platforms, publishers, and policymakers build shared standards to keep storytelling honest, inclusive, and accountable?
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