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Speaker
Donna Budica
COO & Co-founder, TEN2 Media
Donna Budica is the Co-Founder and COO of TEN2 Media, a content distribution and music marketing company that helps artists maximize revenue, reach, and audience engagement on YouTube.
With a degree in Finance from The Wharton School and an MBA from the Marshall School of Business, Donna’s career bridges music, entertainment, and digital innovation. Her experience spans film, television, and brand strategy — from early roles at CAA to consulting for companies such as Spotify, Samsung, and Diageo.
At TEN2 Media, she leads corporate strategy, operations, and scalable growth initiatives, driving the company’s mission to democratize access to meaningful resources for artists. This vision inspired the creation of LaunchPad, TEN2’s martech platform built in partnership with Google, which equips artists with the tools and insights to optimize content and unlock YouTube monetization.
Guided by her core values of transparency, financial empowerment, and information symmetry, Donna is dedicated to helping artists navigate the evolving music industry with confidence and sustainability.
USA
Music
Donna Budicaat BRIDGE
- Creator Economy Keynote 9 December 10:35 - 10:45AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
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