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Speaker
Anna Jupowicz-Ginalska
Associate Professor, University of Warsaw; Vice President, European Media Management Association
Anna Jupowicz Ginalska is a professor at the University of Warsaw and a leading scholar in media management, media marketing, media polarisation, and technology’s impact on audiences. She is the author of more than 80 publications, has presented at over 90 international conferences, received the Golden Wing award for her book Media Marketing, and was recognised as a Polish Congress Ambassador for 2022 to 2023. She also serves on the Editorial Boards of the Journal of Media Business Studies and Humanities and Social Sciences Communication and on the Reviewers’ Boards of Future Internet and Social Sciences. She is Vice President and Board Member of the European Media Management Association.
Her academic leadership includes serving as Deputy Director of the Doctoral School of Social Sciences at the University of Warsaw, initiating the national research project FOMO. Poles and the Fear of Missing Out, contributing to the Diversity Management as Innovation in Journalism project, and leading the international Erasmus Plus consortium Beyond Borders. She also heads The Knowledge Share Communities and The World Media Economics and Management Conference: Warsaw 2025.
At BRIDGE Summit, Anna Jupowicz Ginalska will explore the future of media management, technology’s influence on audience behaviour, and how academic research can support leaders navigating rapid changes in communication, digital influence, and public trust.
Poland
Media
Marketing
Anna Jupowicz-Ginalskaat BRIDGE
- Creator Economy Panel 9 December 12:00 - 12:15PM
Whose Reality Are We Really Living In
Media and social platforms play a powerful role in shaping how people understand the world, informing values, identities, and even influencing public policy. Yet some narratives may rise to prominence while others are silenced, creating a skewed picture of reality and excluding diverse voices. How can storytellers, platforms, and their backers work together to ensure the stories that shape society are truly inclusive and representative?
Academy Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
