More related content on the BRIDGE
- Music Keynote 10 December 12:40 - 12:55PM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Picture Keynote 10 December 11:55AM - 12:10PM
Filming the Impossible
How do you capture the uncapturable? In this masterclass, Our Planet director Alastair Fothergill reveals the art and obsession behind filming the impossible moments of nature so unpredictable, dangerous, or fleeting they defy control. From the depths of the ocean to the peaks of frozen worlds, he shares the creative discipline, patience, and innovation required to turn chaos into cinema. A rare look at how the world’s most breathtaking natural moments are not just found, but earned.
Academy Stage - Media Panel 8 December 3:00 - 3:30PM
Are Media’s Investment Cycles Too Reactive?
Journalism often experiences funding booms during elections and public health crises, only to suffer steep drops once the headlines fade. The Associated Press has examined this boom‑and‑bust cycle, validating donations spike before major events like elections and then plummet afterward. How can media stakeholders ensure consistent, long-term support for journalism rather than reactive, event-driven funding?
Impact Stage - Picture Fireside 8 December 5:30 - 5:45PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
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Moderator
- Media Workshop 8 December 2:30 - 3:30PM
MOJO
This introductory session in Mobile Journalism (MOJO) equips participants with the essential skills to produce professional news content using only a smartphone. Through hands-on exercises, attendees learn how to capture high-quality video and audio, conduct interviews, edit stories on mobile apps. The course is ideal for journalists, content creators, and communication professionals eager to embrace fast, flexible, and cost-effective storytelling tools.
Workshop Room 2 - Creator Economy Fireside 9 December 10:00 - 10:15AM
The Price of Influence in a Platform World
In an era where algorithms amplify some voices and overlook others, creativity is both enabled and constrained. This session looks at these shifts from inside the industry. That is, how platform ecosystems are evolving, the new pressures and possibilities shaping content creation, and the trade-offs brands and creators face in an AI-driven environment. Participants will come away with a better understanding of how human imagination continues to influence culture and drive growth despite technological and structural limits, and how creators, brands, and platforms can work together to build a healthier and more sustainable creative ecosystem.
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