More related content on the BRIDGE
- Creator Economy Panel 9 December 2:45 - 3:05PM
Intellectual Property Is Personal Now
Creativity has become capital. As audiences fragment and distribution democratizes, the next wave of intellectual property is personal. This session explores how today’s content ecosystem is shaped by data-driven insights, cross-border trends, and emerging investment models. Drawing on global perspectives and grounded local cases, the speakers examine how IP is built, valued, and scaled—and what these shifts reveal about the future of ownership, growth, and strategy in the media industry.
Central Stage - Technology Presentation 8 December 2:00 - 2:15PM
Superintelligence: The Next Frontier of Human Connection
The keynote explores how technology is reshaping the way we live, work and do business. It shows how AI, creators, messaging and wearables are coming together to drive innovation, efficiency and deeper human connection.
Forum Stage - Media Workshop 9 December 3:10 - 3:50PM
Media Appearance: Pitching & On-Camera Presence
Refine your skills in pitching and presenting confidently on camera to enhance media appearances. Trainer: Micheline Jawich, Sky News Arabia
IMI Academy - Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
Central StageSpeakers
Moderator
- Technology Workshop 10 December 1:30 - 3:00PM
Sports Photography: Pushing technological advancementw
Covers genre, plot structure, collaboration, and common adaptation challenges, with practical exercises to turn participants’ ideas into visual narratives.
Workshop Room 1 - Technology Panel 9 December 11:50AM - 12:20PM
AI as a Creative Collaborator, Not Just a Tool
AI is evolving from an automation tool into a creative collaborator across art, music, and film. Artists are painting alongside algorithms and blending machine-generated visuals with human storytelling, redefining authorship. At the same time, a revival of handcrafted work, from the BBC’s claymation Women’s Euros campaign to Coldplay’s stop-motion videos, shows that human touch still moves audiences. In this session, we will explore how artists can work with AI while preserving creativity, ethics, and craft?
Central StageSpeakers
Moderator
