More related content on the BRIDGE
- Media Keynote 10 December 11:00 - 11:10AM
Participation and Inclusion in the Media Tech Ecosystem
In an age where stories shape how people think, act, and vote, storytellers hold unprecedented power, and responsibility. A 2024 APA survey found 63% of U.S. college students concerned about misinformation spreading among peers on social media, underscoring a growing crisis of trust. How can platforms, publishers, and policymakers build shared standards to keep storytelling honest, inclusive, and accountable?
Central Stage - Marketing Panel 10 December 1:50 - 2:20PM
The Human-Anchored Marketing
Marketing is in a moment of radical change. AI has upended old systems, blurring the line between creativity and code. Yet even as teams adopt new tools and workflows, the core challenge remains keeping humanity at the heart of every story. This conversation explores how marketers are shuffeling their operations to co-create with technology while keeping authenticity, accountability, and empathy at the center because even in an algorithmic age, creativity and humanity still move hearts, minds, and markets.
Central Stage - Gaming Fireside 8 December 5:30 - 5:40PM
Worlds Without End
Where did building the Metaverse go wrong? How can we take AI and machine learning from hype to productivity at scale? And how can we empower creativity in connected virtual spaces that people actually want to inhabit? Brendan "PLAYERUNKNOWN" Greene, creator of the global hit game PUBG, shares his vision for the next era of gaming: planet-sized virtual worlds where millions of users play, create, and share infinite new experiences.
Forum Stage - Music Keynote 10 December 12:40 - 12:55PM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Media Panel 8 December 5:10 - 5:40PM
The Art of Conversation
In a world defined by noise, speed, and polarization, meaningful dialogue has never been more essential—or more rare. This session brings together leading voices from media, culture, and public life to reflect on the craft of conversation: how empathy, curiosity, and listening can rebuild understanding in an age of constant broadcast. Through their experiences, they explore how dialogue can bridge divides, shape narratives, and remind us of our shared humanity.
Central StageSpeakers
- Media Presentation 9 December 1:45 - 2:15PM
Memes as a Media Business
Memes have evolved from inside jokes to infrastructure, shorthand for how culture communicates, trades attention, and builds identity. What began as internet humour now drives audience behaviour, politics, and brand value. In this session, the architects of today’s meme networks unpack how they’ve scaled communities into businesses: from managing millions of followers to producing longform shows, podcasts, live activations, and brand IP. Together, they explore the transition from meme pages to media empires — and what that says about the future of storytelling, fandom, and cultural authority.
Central StageSpeakers
