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Speaker
Yara Bou Monsef
Founder & Creative Director, The Content Lab
Yara Bou Monsef is a Lebanese content creator, storyteller, and digital entrepreneur based in Dubai. With a following of over 4 million across various platforms, she is recognized for her relatable and socially conscious videos that blend humor, fashion, and sign language advocacy. Yara’s work combines entertainment with social impact, using storytelling to build connections between hearing and Deaf communities while empowering women across the Arab region.
UAE
Creator Economy
Yara Bou Monsefat BRIDGE
- Marketing Panel 9 December 2:40 - 3:10PM
Designing Stories That Think
A practical session where Amro Maskoun, Patrick Daoud, and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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