More related content on the BRIDGE
- Picture Workshop 8 December 12:15 - 2:15PM
From Idea to Story: Exploring Your Voice as a Screenwriter 1\2
Day 1 — Discovering the Idea and Building the Foundation Day 1 focuses on identifying strong story ideas and drawing inspiration from personal experiences, social issues, and real-life events. Participants engage in practical exercises to extract ideas from everyday life and start developing them into a dramatic premise. Includes group discussions and feedback from the instructor to refine initial concepts.
Workshop Room 2Speakers
- Technology Panel 8 December 1:50 - 2:20PM
Future-Proofing Media's Talent Pipeline
As AI reshapes how content is created and consumed, the strength of media’s future depends on a workforce equipped to work with intelligent tools while preserving cultural relevancy. This session explores how educators, media hubs, and AI innovators can build a talent pipeline that is both technologically fluent and culturally grounded, ensuring a new generation of creators can thrive in an AI-first landscape and shape tools that reflect the diversity of global audiences.
Academy StageSpeakers
- Creator Economy Panel 9 December 11:50AM - 12:10PM
Reclaiming Focus in the Age of Infinite Scroll
In a world saturated with short-form content and interruption, students are finding it harder than ever to focus. A 2024 study by the American Psychological Association found 70% of college students struggling to concentrate on academic tasks due to short-form social media and frequent notifications. Among heavy users, sustained attention dropped by 22% compared to peers. What are the best practices and tools for restoring focus in learning environments, without losing the benefits of technology?
Explore by Instagram - Media Speech 9 December 3:35 - 3:45PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
- Creator Economy Workshop 9 December 12:30 - 1:10PM
Influencers & Community: The Symbiotic Relationship
Influencers serve as catalysts in community engagement, leveraging their reach and credibility to attract members and drive interaction. Communities, in turn, provide influencers with a dedicated audience eager for authentic content and connection. This session delves into how influencers and communities mutually benefit, fostering growth and engagement in the digital landscape. Trainer: Ahmed Qassem, Sky News Arabia
IMI Academy - Media Fireside 10 December 11:50AM - 12:05PM
How Stories are a Force of Change
This session bridges economics, geopolitics, and the mechanics of narrative in examining how storytelling shapes markets, public trust, and social behavior. Drawing on George Soros’s reflexivity and Robert Shiller’s narrative economics, we explore how viral beliefs influence everything from capital flows to voting patterns. In a world shaped more by tropes and emotions, not just data, how can a full-spectrum of leaders, from those in government to entrepreneurs, recognize, harness, and respond to stories that fuel action?
Forum StageSpeakers
