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- Marketing Workshop 9 December 11:30AM - 12:00PM
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LinkedIn - Media Workshop 8 December 12:10 - 12:50PM
Producing and presenting entertainment programs
Create and deliver entertaining non-political shows, focusing on idea development, production setup, and on-air presentation. Participants will learn how to structure engaging content, manage production phases, and present with confidence and clarity. Trainer: Hanadi Jaber, Sky News Arabia
IMI Academy - Marketing Panel 9 December 1:55 - 2:15PM
Designing Stories That Think
A practical session where Amro Maskoun and Yara Bou Monsef show how storytelling has moved from art to narrative architecture designing not just what people watch, but how they feel, decide, and trust. We’ll break down the psychology of attention, go beyond going viral, and share simple frameworks you can use right away over spectacle, and ethics as a growth engine.
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- Media Workshop 10 December 11:25AM - 12:05PM
The Future of News: Social Media Journalism
The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms. Trainer: Fatima Mahmoud, The National
IMI Academy - Technology Fireside 9 December 10:50 - 11:00AM
The Next Chapter of Connection
As technology redefines how we see, share, and connect, what comes next for human interaction? Join Hussein Freijeh for a conversation on the evolution of social platforms and the role of augmented reality in reconnecting us to our surroundings, our communities, and ourselves.
Forum Stage - Media Workshop 9 December 10:30 - 11:10AM
Mastering the art of leading a conversation
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Lenah Hasaballah, CNN Business Arabic
IMI Academy
