Mike Alnaji is one of the early architects of the influencer marketing industry in the UAE, helping shape it into a credible and results driven part of the region’s digital economy. With more than a decade of experience, he built some of the first influencer marketing divisions within UAE agencies and developed creator first strategies that transformed how brands engage audiences across MENA.
Mike has played a key role in identifying and developing many of the region’s leading creators, building practical frameworks for growth, talent development, and measurable brand impact. He is currently the CEO of Imfluence, the influencer marketing and social media agency under IM Media Group, which also includes Imvent Studios and Imtellect. In this role, he leads strategies that connect brands and audiences through data driven planning, clear execution, and creator focused innovation.
At BRIDGE Summit, Mike will discuss the evolution of influencer marketing in MENA, the rise of creator led brands, and how to build sustainable influence in a rapidly changing digital landscape.
AA candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
Coach, Found and Free Co.
CEO, DMA Media, News Consultancy
Business Journalist, Xinhua; Co-founder, Frequency School
CEO, Viewture
Chief Information Officer, Guardian Media Group
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
