Maroun Bedran

Maroun Bedran is a media and digital transformation leader with over 20 years of experience in media, digital products, marketing, and content across the MENA region. He currently serves as Head of Digital at Al Mashhad TV, where he has led the development of innovative digital solutions and high-impact strategies that transformed the brand into one of the fastest-growing Arabic digital platforms.

At Al Mashhad, Maroun built and guided high-performing teams of content creators, developers, designers, producers, and growth experts, blending creativity with data-driven performance. Under his leadership, Al Mashhad achieved over 2 billion organic video views monthly in 2025, recording more than 500% year-on-year growth. He spearheaded the launch of the OTT platform with AI-powered recommendations, developed a next-generation content management system, and oversaw the rollout of the news website, which now exceeds 30 million monthly sessions through advanced organic growth strategies.

Before joining Al Mashhad, Maroun founded Sukar Media, a fully integrated marketing and communications boutique agency based in the UAE, and served as a Senior Communications Consultant at the World Bank Group, advising on strategic communication and public engagement. He previously led the Marketing and Communications team at Algorythma Group, building and launching 12 technology brands, including Alef Education and Saal.ai. Earlier, he developed the business department at Sky News Arabia as Editor-in-Chief, managing a team of producers and presenters. His career began in business journalism in Kuwait, where he worked with leading news outlets and economic research institutions.

Maroun’s expertise spans multimedia strategy, product management, audience development, and user-centric content experiences, ensuring every initiative delivers measurable impact and aligns with business goals. He holds dual bachelor’s degrees in Journalism & Communications and French Literature from the Lebanese University.