Zaina Khaled is a Media Consultant and former TikTok Partnerships Lead – MENAT, with over a decade of experience driving impact across storytelling, digital strategy, and public policy programs in the Middle East, North Africa, and Turkey.
With a background spanning television, film, and digital media, she began her career with MBC Group and Zee International before moving into leading content and public policy programs. She has led impactful initiatives empowering creators, youth, and governments to navigate the evolving media landscape responsibly and creatively.
A bilingual TEDx and keynote speaker, Zaina has delivered talks to audiences of more than 10,000 across the MENA region, inspiring students, professionals, and policymakers to harness media as a tool for purpose, not just presence. Her sessions blend insight with emotion, reflecting her belief that stories can educate, connect, and transform.
Alongside her consulting and speaking work, Zaina is an influential content creator and storyteller, engaging a community of over 335,000 followers and amassing 20+ million views across platforms. Zaina holds a Bachelor’s in Filmmaking and a Master’s in Leadership and Innovation in New Media. Her mission is simple: to make media a force for meaning — not just momentum.
Managing Partner, Place Advisory & Public Affaris
COO, OQS Media; CEO, CoEditor
Founder, Benzinga
Director, Producer & Founder, Think Big Media Productions
Music & Entertainment Expert , Anghami OSN+
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